Sales support
Today we work with nearly 130 bakeries in the Centre-Val de Loire region and 30 in the Paris region. By listening closely and investing in our customers’ commercial success, we have built relationships founded on trust.
Built in 1880, this water mill used its turbine to drive the machines that grind the wheat. It stands at the meeting point of three areas renowned for the quality of their wheat: the Beauce, the Gâtine tourangelle and the Perche.
The Goubet family has been milling for nine generations. Originally based in Noyelles, in northern France, the family founded “Les Minoteries Goubet” in 1920 and settled in Saint-Jean-Froidmentel, in the Loir-et-Cher.
Every day, a team of around twenty people works to provide our artisan baker customers with quality products and services. Minoteries Goubet mills with state-of-the-art technology and applies rigorous flour quality control.
Our wheat varieties come from the fields of farmers neighbouring the mill and are carefully selected. This approach guarantees consistently high quality and supports local growers.
All our wheat is harvested within 50 km of the mill. Minoteries Goubet is deeply rooted in the local economy and strives to contribute to a sustainable future.
At the Saint-Jean-Froidmentel mill since 1920
The Goubet family has always renewed its production equipment to keep pace with a changing bakery market.
Since Victor Goubet founded the business, each generation of the family has kept improving the Moulin de Saint-Jean.
René Goubet, Victor’s son, built silos to gain better control over the milling wheat. His son Francis Goubet, born on the first floor of the mill, then modernised the production line, replacing the roller mills that grind the wheat and adding flour silos.
Jean-François Goubet later redeveloped the yard and the premises, creating a demonstration bakehouse and new offices. He also built a storage facility with a fully automated production and bagging line to streamline the production flow.
Today, with Hubert Goubet joining the company, the future of the mill and the passing-on of its know-how are secure.
Satellite image: NASA Blue Marble
Specialising in a wide variety of flours, Minoteries Goubet helps you create recipes from high-quality local ingredients. Our flours are carefully produced by our milling experts to meet the specifications of artisan bakers and pastry chefs. From taking in the best local wheat to delivering flour to your bakehouse, our production and transport teams give you a quality service.
Today we work with nearly 130 bakeries in the Centre-Val de Loire region and 30 in the Paris region. By listening closely and investing in our customers’ commercial success, we have built relationships founded on trust.
Alongside our milling products, we offer our customers dedicated marketing support. Our sales advisers stay close to the bakers they follow and help them reach their business development goals.
To help you run your production efficiently, our consultant bakers are available for presentations and training in our demonstration bakehouse, on-site support at your premises, ongoing quality analysis of your products and the introduction of simple, productive processes.
Premium flours made from wheat selected around the mill, for consistent baking results day after day.
We bring our experience and advice to help them succeed.
Want to strengthen your visual identity, raise your profile and showcase the quality of your products? YOU CAN! We use a tailor-made marketing approach to meet your needs.
To give every artisan baker and pastry chef the right support, we guide you in choosing a custom brand that asserts your identity.
Our advisers help you put sales and merchandising tools in place, from choosing your visual identity to producing communication materials, while keeping your custom brand consistent. They advise you on your shop layout and on which product ranges to highlight, so you can attract more customers and grow your revenue.
Contact usChampioning local produce and craftsmanship is a value we share. Let’s share it through a close, responsive partnership.
Our high standards for the origin and quality of our regional raw materials, together with our expert marketing support, are the foundation of your growth.
We are the partner who will help you build a bakery in YOUR image.
A selection of shop layouts and concepts supported by Minoteries Goubet.
Minoteries Goubet is part of a national group of 8 independent family-owned mills behind the La Pétrie brand.
We can also help you open an upmarket bakery. The Concept Store showcases bakery products that look and taste exceptional. Its methods and sales initiatives are designed to maximise revenue and build customer loyalty.
What sets La Pétrie products apart is a short range that is quick to produce. It suits bakeries with a small team that want to offer their customers a soft, flavoursome baguette. The consistent quality of La Pétrie products helps attract new customers and keep lovers of good bread coming back!
La Pétrie also has its own dedicated marketing team, constantly looking for add-on products that encourage impulse purchases.
Opening your own bakery… You are ready to make a long-held dream come true. But don’t go it alone: rely on the expertise of Minoteries Goubet. With long experience in helping bakeries open, our teams can save you time and money and help you avoid the classic mistakes. Whatever your background, age or professional profile, the Minoteries Goubet teams will do everything they can to make your project happen. Here is a brief overview of how we support you.
Location is a strategic factor in drawing the widest possible customer base. Catchment area, competition, access, neighbouring shops… all of these need to be taken into account.
An in-depth marketing analysis of the catchment area, of demand and of the existing offer.
What are the short-, medium- and long-term economic and financial prospects for your project? Drawing on Minoteries Goubet’s experience in the sector, you get a genuine forward-looking viability analysis.
Our team will work with you to define the equipment you need, whether you are starting from scratch or taking over an existing business. The aim is the best possible equipment for every activity: bread, pastry, snacking and more.
An essential step before any opening. We draw up a schedule for the opening, the works and the official launch of your bakery.
To help you plan ahead, our teams will share their thinking on sales targets and the time it will take to become profitable.
We stay by your side for the first 2 weeks after the shop opens or the project launches. Technical and sales assistance is on hand to make your project a success.
Minoteries Goubet brings solid experience and genuine expertise. Whether you are starting up or taking over, give yourself every chance of success! Get in touch and tell us about your project: we will know how best to support you.
Contact usFeel free to contact us with any questions.